Free SEO tools
Create the tags and files search engines expect, then check your pages for problems. Clear advice, no sign-up.
Browse by topic
Ten areas of SEO that matter now or are shaping what comes next, from AI search to local results. Each page explains the topic, lists the tools you can use today and previews what is coming.
- Growing10 coming soon
AI search visibility
Get cited in ChatGPT, Gemini, Perplexity and Google AI Overviews.
Explore - Now1 live · 10 coming soon
AI crawler control
Decide which AI bots may train on your content and which may cite it.
Explore - Early10 coming soon
Agentic optimization
Make your site readable and usable by AI agents that browse and act.
Explore - Now10 coming soon
Brand authority and mentions
Earn trusted mentions on the sites AI engines and searchers rely on.
Explore - Mature1 live · 10 coming soon
Structured data and entities
Describe your content in a way search engines and machines understand.
Explore - Now5 live · 10 coming soon
Technical SEO and Core Web Vitals
Fast, crawlable, error-free pages that search engines can trust.
Explore - Emerging10 coming soon
Product feeds and AI shopping
Get your products recommended by AI shopping assistants.
Explore - Now10 coming soon
Local SEO and AI maps
Be found and recommended for searches near you.
Explore - Growing10 coming soon
Video and visual search
Be found through YouTube, images and camera-based search.
Explore - Now3 live · 10 coming soon
Content quality and trust
Helpful, original, trustworthy content that stays clear of spam rules.
Explore
All SEO tools
8 tools
- GenerateIn your browser
Meta Tag Generator
Write your title, description and share tags, and preview how they look in search and when shared.
Open tool - GenerateIn your browser
Robots.txt Generator
Build a robots.txt file with presets for WordPress and shops, and an option to block AI crawlers.
Open tool - GenerateIn your browser
Schema Markup Generator
Create JSON-LD structured data for FAQs, articles, products and local businesses.
Open tool - CheckServer check
Redirect Checker
See every redirect hop between a web address and its final destination.
Open tool - GenerateBrowser + server
XML Sitemap Generator
Find your pages or paste a list, and download a valid sitemap.xml.
Open tool - CheckServer check
Meta Tag Checker
Check any page's title, description, canonical, robots and share tags, with clear fixes.
Open tool - CheckServer check
HTTP Header Checker
See a page's response headers and get advice on security, caching and compression.
Open tool - CheckServer check
Broken Link Checker
Scan up to 100 links on a page to find broken links, redirects and blocked links.
Open tool
A simple order for launching a site
If you are not sure where to start, work through these in order. Each step links to the tool that does it.
- Write a title and description for your main pages with the Meta Tag Generator.
- Tell crawlers where they may go with the Robots.txt Generator.
- List your pages with the XML Sitemap Generator.
- Describe your content to search engines with Schema Markup.
- Test everything: the Meta Tag Checker, Redirect Checker, Broken Link Checker and HTTP Header Checker.
Want the full picture? Read the website launch SEO checklist.
Frequently asked questions
What are SEO tools used for?
SEO (search engine optimisation) tools help search engines find, read and understand your pages. Generators create the files and tags search engines look for, and checkers test an existing page and point out what to fix.
Do I need technical skills?
No. Each tool explains its results in plain language and tells you what to change. You only need to be able to edit your site or ask whoever manages it.
Will these tools improve my rankings?
They help you avoid common technical mistakes, but no tool can promise a ranking. Search results also depend on how useful your content is and who links to you.
Which SEO tool should I use first?
Start with the Meta Tag Generator for your key pages, then create a robots.txt file and an XML sitemap. After that, add schema markup and run the checkers before launch.
How often should I check my site?
Run the checkers after any big change, such as a redesign, a move to a new address or a new plugin, and every few months for important pages.
Do the checkers see what Google sees?
They read the page the way many crawlers do first: the HTML your server sends. Content added only by JavaScript after the page loads is not included, so treat the results as a strong guide, not an exact copy of Google.